Intergraph CAU Express Events Attracts Over 849 Attendees in Four Weeks!
ICAS takes CADWorx & Analysis University (CAU) on the road, with CAU Express, and boosts CAU annual end-user attendance by almost 700%.
CAU is a two-day, in-depth training event that takes place each fall in Houston, Texas, covering the ICAS products: CADWorx, CAESAR II and PV Elite. CAU has always been enthusiastically embraced by our users, but because of its location it has been a very US-centric affair with only modest attendance from outside the Americas.
Making CAU Global
For CAU we had always attempted to recruit attendees from overseas, but for many engineers, designers, and their companies, the cost of travelling to these events made attendance difficult. That is why this year, instead of specifically attempting to recruit attendees from overseas, we decided to take CAU Express on the road to those regions with a strong ICAS user base.
What is CAU Express?
CAU Express is a value-priced, single-day event that showcases a selection of both new and highly regarded classes from our annual two-day CAU event.
Each stop kicked off with a keynote on “Enhancing Productivity Through Collaboration” by Rick Allen, senior vice president PP&M, and president of ICAS. After the keynote delegates each attended 4 x 90 minute classes for their chosen product track or field of interest. Each day ended with roundtable discussions on the products and an evening reception.
Some locations also included SmartPlant 2D solution tracks, given by local distributors and Intergraph offices.
Where was CAU Express held this year?
March 22nd Johannesburg, South Africa, Chempute, Attendees: 75
March 26th Dubai, UAE, Image Grafix. Attendees: 95
March 28th and 30th Mumbai and Chennai, India, KLG Systel. Attendees: 170
April 25th Yokohama, Japan, Intergraph Japan, 87
April 27th Beijing, China, AECSoft. Attendees: 237
April 30th Seoul, Korea, Intergraph Korea. Attendees: 106
May 2nd Singapore, IOCS Asia. Attendees: 79
A total of 849 end-user attendees
Interesting fact: the largest classes were in China for CAESAR II, with 135 attendees!
What attendees have said
Your event yesterday was fulfilling and truly rewarding. It’s so great to have Mr. Dave Diehl and your team supporting us technically. I look forward to the next CAU express.
Darwin Santiago, Mechanical/Piping, Penspen International Ltd., Dubai, UAE
My sincere thanks to you all for hosting CAU EXPRESS in Mumbai. It was indeed a memorable day for us. I appreciate the efforts put in by you all for making this event successful. Last but not least: Please conduct CAU in Mumbai every year!!!!!!!
Deputy Chief Engineer, Pipe Stress, Mott McDonalds, Mumbai, India
Those that made it happen…
We could not have pulled this off without the help of our local partners. A special thanks goes to the ICAS session instructors that were on the road for two separate two-week blocks over a seven week period, delivering quality until the last delegate left. These valiant souls were: Richard Ay and Dave Diehl, CAESAR II; Sonia Delgadillo, CADWorx; and Luis Sanjuan, PV Elite (this was his first business trip with ICAS since joining 3 years ago). Also ICAS Regional Managers, Rob Herrington (IME) and Chris Schiller (APAC).
A special mention to the ICAS marketing team: Elvira Ballard and Alex Timofeyev for globally promoting CAU Express and closely working with our local partners. Also we want thank Kelly Montgomery and Eileen Tan for their help in making the APAC stops such a success.
Note: CAU2012 will be held September 24-25, Houston, Texas. Details will be posted on www.coade.com and Intergraph event sites in the coming weeks.
Vornel Walker
ICAS Marketing
